Kigurumi

THE COMFIEST ADVENTURES YOU’LL EVER HAVE

BRANDING

Kigurumi.ca is an online store that sells the cutest and comfiest onesies available. Designing a logo that embodied these characteristics proved to be challenging. The Kigurumi craze originated in Japan so it only made sense to explore the otaku culture further.

The logo is a subtle nod to what is probably the West’s earliest exposure to kigurumis, Super Mario’s raccoon Tanooki suit. The red panda however, was a better fit due to its lazy lifestyle. Custom die-cut stickers and postcards were also created to be included with customer orders.

DIGITAL MARKETING

A series of fun teaser campaigns were created to communicate sales through social media and email marketing. Bright colours and creative animations were used to attract reader attention, with call-to-actions redirecting users to Kigurumi’s website. Although a different theme and graphic treatment was devised for each campaign, the visual language always remained consistent with Kigurumi’s brand.

For the 2017 holiday season, a digital marketing campaign consisting of social media and email marketing was launched. With a reach of 49K in the span of 12 days, the campaign had 2.5K engagements including comments, shares and link clicks to Kigurumi’s website and revenue increased by 50% from the previous period. This was the largest and most successful holiday campaign organized by Kigurumi.

Sen has been a pleasure to work with. His high personal standards and desire to go above and beyond are what makes him stand out from others I have worked with in the past. We were at a point in our logo design where we thought it was complete, but Sen went back and did some more polishing because he thought it could be better. No hassles and no design snobbery to be found. We look forward to working with ROYALTRI again in the future.

MARIA PHAM-BEAUPRÉ,KIGURUMI ET PANDA PARADE INC.

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